Choose Your Destination
Electronic Marketing
Electronic Global Alternative Distribution Solutions, LLC.
ELECTRONIC MARKETING
What is your target market? How are you reaching them?
If your marketing plan is not integrated into the electronic distribution channels, you are missing the opportunity to remain competitive and capture incremental revenue.
What is your position/message strategy? What is your communication strategy? What tools are you using to reach your audience?
Where does your pricing fall compared to your competitors? Is your Best Available Rate in conflict with other rates being offered? Are you applying basic revenue management principles? One of the basics is competitive pricing by time periods.
e-GADS! is a proud distributor for
. They provide an outstanding, quality product at a fraction of the cost of some of the other rate tools in the market. This tool increases efficiency in gathering the information that you need to analyze your pricing and take advantage of opportunities to increase revenue, and you only pay for what you need.
- Shop over 120 major hotel booking sites plus the GDS.
- Shop any non-qualified rate (Best Available, Corporate, Rack, etc.) and some qualified rates (AARP, AAA, Government, Military, Advance Purchase)
- Shop any Length of Stay Rates (customer-defined)
Reports are in Excel format and easy to manipulate the data and the views. Rate Descriptions are provided for all rate.
- A variety of Reports are available:
- Regional and Corporate Roll-Up
- Lowest Internet Rate Guarantee Monitor Report
- Customized Competitive Rate Spread Exception Report
If you are interested in learning more, or would like a presentation, please send me an e-mail to rshapiro@e-gadsconsulting.com and place, Competitive Rate Shopping Tool in the Subject line of the e-mail.
Coming soon......information on e-mail campaigns! Stay tuned.
Key Actions
- Identify marketing programs that meet your company's needs.
- Develop quarterly and yearly electronic marketing plans to raise awareness of your products and promote the use of the electronic distribution channels to increase revenue.
- Perform analyses and make recommendations based on your competitors’ use of the global and alternative distribution systems and Internet travel sites, especially in the areas of price, product, positioning, appearance, easy of use, navigation, and availability.
- Coordinate with the company's advertising firm to aid in the design, development, roll-out and execution of targeted marketing programs to enhance the image, visibility, and brand recognition of the company.
- Determine the viability of the marketing concept and how to implement it into the electronic distribution channels.
- Conduct focus groups and surveys based on a variety of needs.
- Develop marketing copy for text messages as part of the electronic marketing campaign.
- Write a marketing manual on the global and alternative distribution systems and Internet travel sites to educate and maximize return on investment.
- Work with national sales offices to build and re-new relationships with the users of the electronic distribution channels and assist in incorporating these channels in their marketing objectives, strategies, and programs. Provide national sales offices with the necessary tools to ensure that the sales team has a complete understanding of the customers' electronic distribution needs.
- Define and contribute to the development of software products and technology solutions in order to increase functionality and ease of use.
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